HOW TO START AN ONLINE
BUSINESS IN KENYA
Kenya is among many countries in the
world are yet to embrace e-commerce fully. The rate of unemployment stands
exceedingly high and is set to go up with time if nothing is done to curt the
situation.
You may not know it but the
potential in Kenya is enormous especially with reference to the upcoming
businesses such as small and micro enterprises and individual traders. Starting
an online business in Kenya may not require much.
Having a website or blog site is one
of the requirements of any business. In addition, one needs to learn how to
operate the site and get more traffic. A lot has been done by sponsors and the
Kenyan government to empower the youth.
For instance, Google has
collaborated with together micro and small enterprises (MSEs) to create
awareness and help start up websites. Google will also provide the basic
knowledge on how to operate online.
However, upcoming online
businesspersons in Kenya need addresses problems encountered by the already
established business. Ta mode of carrying out transactions ought to be
invented and security upheld to guarantee customer loyalty.
This is not to however, say that we
do not have some successful online businesses in Kenya, they do exist
especially n the service industries to promote tourism. E-commerce if well
embraced would benefit the country in a number of ways. E-commerce has the necessary power required
to expand the Kenyan market so that it serves even clients from other countries
like Tanzania and Uganda.
Online businesses on Kenya will also
facilitate increased competition between local and global firms while at the
same time availing a variety of products for consumers to choose from.
It is necessary for the government
to sponsored educative forum educating the youth how to go about online
businesses. It would also help an immense deal if a program of availing
start-up capital was established.
The banking industry is doing so
well after establishing online business with exceptional reference to the issuance
of credit card; profits are heavy and set to increase with mode people
enrolling to credit cards.
