Job Title: Regional Head of Marketing and Communications
Job Location: CfC House, Nairobi
Department: Regional Marketing and Communications
Key objective of the job
Responsible for the Strategic planning and execution for Marketing and Communications for East Africa in support of the overall business strategy and profitability for Liberty Africa (including CfC Life, Heritage Insurance - Kenya and Tanzania, Liberty Life Uganda and Stanbic Investments - Kenya and Uganda).
Management of the East African Marketing and Communications Team.
Development, implementation and management of marketing plans, campaigns, brand positioning and roll out to ensure growth for the businesses as well as internal and external communications, CSI and stakeholder management.
Provide the link between Head office/Group level in South Africa and the region to ensure alignment, economies of scale and close working relationships between Group and the Eastern Region. Work extends across all insurance and asset management companies within the Liberty Group in Kenya, Tanzania and Uganda for marketing and communications across all operations and product lines.
Job Summary - List the Key Tasks in the Job
Job Location: CfC House, Nairobi
Department: Regional Marketing and Communications
Key objective of the job
Responsible for the Strategic planning and execution for Marketing and Communications for East Africa in support of the overall business strategy and profitability for Liberty Africa (including CfC Life, Heritage Insurance - Kenya and Tanzania, Liberty Life Uganda and Stanbic Investments - Kenya and Uganda).
Management of the East African Marketing and Communications Team.
Development, implementation and management of marketing plans, campaigns, brand positioning and roll out to ensure growth for the businesses as well as internal and external communications, CSI and stakeholder management.
Provide the link between Head office/Group level in South Africa and the region to ensure alignment, economies of scale and close working relationships between Group and the Eastern Region. Work extends across all insurance and asset management companies within the Liberty Group in Kenya, Tanzania and Uganda for marketing and communications across all operations and product lines.
Job Summary - List the Key Tasks in the Job
- Provide support role and link for Liberty Africa in brand and marketing function in East Africa to ensure alignment across all brands and functions.
- Support the optimisation of the East Africa business function and participate in the planning process that leads execution to achieve optimum and integrated plans for East Africa.
- Develop and implement East African Brand plans across various product lines including external brand and advertising campaigns, PR, Events, Product Launches, Sponsorships, website development and management, design elements and roll out etc.
- Planning, preparation and management of the Marketing and Communications Budget for East African Region
- Development of Internal Communications Plan to facilitate change and integration communication for East Africa. Role includes Management Communication, Change Management, Corporate Communication and PR management and roll out of Internal Integration communication.
- Agency management for PR, Brand and Media agencies
- Commission East Africa-specific customer research, conceptualise the studies and manage the service providers
- Generate customer insight from customer research on an ongoing basis and ensure usability by the business including industry and competitor analysis, tracking relevant industry changes and trends to identify opportunities
- Aid the development of product value propositions per business and segment.
- Provide business and strategic leadership to marketing and communication team within East Africa including allocation of roles and responsibilities and guidelines for delivery. Team planning, co-ordination, reporting and measurement of plan and implementation in reaching goals for East Africa
- Support Sales initiatives and sales teams where relevant – event branding, activation branding, sales communication, cross selling initiatives
- Build and maintain internal and external relationships to achieve synergy and cooperation.
- Management of the media relationship
Academic and professional qualification
- Bachelor degree in Business/ Marketing
Experience
- 5-6 years experience in the Marketing and Communication Function
- Prior experience in Marketing and Communication management/Leadership role
- Prior experience in either insurance or asset management would be an advantage, but is not essential
Specific Computer Literacy Skills
- Proficiency in Microsoft Word, Excel and PowerPoint and prior expertise/ experience in marketing and campaigns on Internet and online technology platforms.
Skills (Personal and Interpersonal)
- Excellent written and oral communication skills
- Excellent interpersonal & organisational skills
- Ability to interact with employees & establish credibility across all levels in the org.
- Ability to interact and gain trust from people within and outside the organisation
- Strong influencing skills, drive and commercial instinct
- Ability to multi-task and work under stress
hr@cfclife.co.ke
hr@heritage.co.ke
