AMREF is seeking an experienced media and public relations professional to fill a vacancy at its headquarters.
Working closely with the Director of Communications, your focus will be to strengthen AMREF’s media and PR work and raise AMREF’s profile among various stakeholders primarily through media, PR and other communication tools.
Primary responsibilities and duties
Working closely with the Director of Communications, your focus will be to strengthen AMREF’s media and PR work and raise AMREF’s profile among various stakeholders primarily through media, PR and other communication tools.
Primary responsibilities and duties
- Seek opportunities to highlight AMREF’s work and share information of potential interest amongst the media and other stakeholders at national, regional and international levels
- Build strong relationships and maintain contacts with media including online reporters in order to stimulate their interest and enhance their coverage of AMREF activities
- Write and edit advisories, pitches and news releases
- Develop different angles with which to approach reporters, bloggers, and other media outlets
- Develop, maintain and regularly review AMREF’s list of media contacts
- Monitor and analyse all relevant coverage that directly and indirectly relates to AMREF’s work
- Provide copy for the AMREF e-newsletter, website and other regular AMREF communications
- Disseminate relevant and timely field information to communications officers in country offices to assist in their fundraising
- Identify and track events and issues of interest to AMREF
- Assist in the organisation of public events to promote and increase AMREF’s profile and messages
- Provide media support and guidance to AMREF staff
- Explore and exploit the use of new technologies and online networks to develop more effective media relations and coverage
Requirements
- Degree in the communications field. A Masters degree will be an added advantage
- Minimum of 5 years experience in communications including media relations and PR
- Excellent working knowledge of the media industry- print, broadcast, and online media outlets
- Proven media contacts in national, regional and international media and the ability to generate media coverage and opportunities
- Understanding of development issues preferably in health, and sound news judgment
- Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner
- Exceptional written and verbal communication skills including attention to detail
- Photography and video skills are added advantages
- Ability to work well under pressure and meet deadlines
- Positive can-do attitude and flexibility
We encourage interested candidates to submit their applications by Friday, February 17th 2012 although the search will remain open until the position is filled.
