Job
Title: FMCG Brand Manager
Purpose of the role:
o Build local understanding
Purpose of the role:
o Build local understanding
o
Champion
on a continuous basis consumer understanding to secure a truly consumer-led
vision and strategy.
o Understand broad
consumer trends and also specific consumer issues with the brand.
o Assimilate and
interpret the Brand Health Check and other Quantitative data. o Understand and
use appropriately a broad range of ad hoc research tools.
o
Identify
opportunities for local business to drive growth
o
Adjust
brand plans in the light of new category understanding, competitor activity or
market changes
o
Brand
audit: annual structure review of core data business performance, brand health
and competitive context (Define Jobs to be done/measurable objectives ; Define
Activity plans/Schedule)
o Establishes channel
priorities and opportunities to bring the brand to life at the point of
purchase
o (Promotions
planning, budget setting / Interface with trade marketing)
o
Managing
launch/re-launch plans
o
Execute
launch plans using funds efficiently to achieve measurable objectives and grow
the business
o
(Ensure
excellent execution of launch plan to drive distribution , trial, loyalty and
awareness)
o
Communication
and activations deployment; Manage communication plan (360° activation program,
- Implement integrated above and below the line brand plans
- Manage budget
- Establish productive working relationships with local support agencies
o Leads multi
functional teams to execute the national brand plan in keys channels and
achieve the brand objectives weekly meetings to review and follow
marketing and trade activities, define the demand
o Constantly evaluates
performance of national support activities and in-store implementation against
measurable objectives
- Track market trends and competitors activities/ Post evaluate Launches and promotions
- Monitors market shares, distribution and brand health attributes
- Use learning to identify solutions for future activities/ Analyse competition activities to better counter them
o Managing resources
and making adjustments to deliver Annual plans and Profit targets
- Monitors and protect brand profit margins
- Controls brand expenditure vs. budget
- Makes budget adjustments in response to market events and competitor movements
Qualifications
& Skills:
- Marketing/Business degree.
- 5 years of experience in a similar position in FMCG
- Team alignment/leadership
- Self motivation
- Good command in English
Application
Process:
Interested
candidates are invited to strictly email their cover letter and CV, clearly
detailing their current remuneration and expectations to
recruitment@odumont.com before end of day 15 June 2013
Only short listed candidates will be contacted
